Ideas from real consulting work — systems, customers, sales and money. Simple enough to act on this week.
Most founders carry the business in their head. The fix isn't more effort — it's writing down the few processes that repeat every week: how leads are followed up, how work is delivered, and how money is tracked.
Start with one page per process. If a new team member can follow it without asking you a question, it's good enough. A documented 80% system beats a perfect one that stays in your head.
“Everyone” is not a target market. Look at your best customers: who they are, what problem made them come to you, and why they stayed. That pattern is your ideal customer profile.
Once you can describe them in one sentence, say no to everything else for a quarter. Focused messaging brings predictable enquiries — and makes every marketing effort work harder.
Revenue is a vanity number if you can't see what's left. Every month, note three figures: money in, money out, and what remains. That 15-minute habit changes how every decision looks.
When you know your real monthly profit, you can price with confidence, plan cash reserves, and spot the expenses that quietly eat your margin.
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